Souvenirs\\ SLAYER 'Reign In Blood' Wine Launched In Sweden

California thrash metal legends SLAYER have released their own Sweden-exclusive red wine. The name of the wine, "Reign In Blood", is taken from the band's classic album, which came out in 1986.

In the past few years, hard rock acts like MOTÖRHEAD, AC/DC and KISS have all launched their own wines, and now it's time for SLAYER to join in the battle for the thirsty metalheads, reports Dante Thomsen of the Swedish business magazine Dagens Media.

Behind the launch is the start-up company Brands For Fans.

The fact that Sweden is the first market to enjoy the "Reign In Blood" wine is a well-thought-out strategy.

"Sweden is a good market to start with," says Brands For Fans founder Sari H Wilholm. "We are a small country but we have incredibly dedicated fans, which makes it worthwhile to do the test launch in Sweden."

For the launch, Brands For Fans hired Agent Kommunikation, which designed the bottle and wrote the press release.