"Fight Song", the new video from Swedish female-fronted heavy rockers SISTER SIN, can be seen below. The song comes off the band's third album, "Now And Forever", which entered the official chart in the band's home country at position No. 44. Released on October 23, 2012 via Victory Records, the CD was recorded at Standstraight Studios in Stockholm with producer Chris Snyder and was mixed by Cameron Webb (MOTÖRHEAD, SOCIAL DISTORTION, DANZIG).
In a 2012 interview with Loudwire, SISTER SIN singer Liv Jagrell stated about the new album title: "The title 'Now And Forever' is kind of a statement for us as a band. As a band and as individuals, we have been through quite a lot of things, a lot of troubles and things that might break up bands but we're so dedicated to this band. So that's the title — we are here now and hopefully forever. We won't give up even if something goes wrong."
Asked what keeps the band going after all these years, Liv said: "Yes, it's been almost a decade — at least for me and Dave [Sunberg], the drummer — because we started the band from the beginning, and yeah, it's kind of a decade now; that's a long time. It's really hard today with the business, there's so many bands, so much competition out there, no money whatsoever and all the things with downloads. I mean, it could be good but also bad, depending on how you look at it. When I started to play music at 15, the music business and scene was totally different and you could actually make money from it. When I was 15, I just decided, 'I'm going to play music my whole life and I'm going to be a rock star' — that kind of attitude. So I spent all 15 years to convince myself that that's the only thing I will ever, ever do, so that's why I can't give up because I programmed my brain to believe that I will do this forever. I think that's why we don't give up and why sometimes other bands do — they find other opportunities and other things they love, too, they have something else you actually can do and you'll probably do that because that will make you money and a better living. If you just prepare your whole life to be in the music business and tell yourself, 'This is what I'm going to do, I'm not going to do anything else,' it's kind of foolish and childish, but in that way you just can't give up. People, of course, give up and I'm not saying I'm not going to do it years from now, but right now I still feel like I have to fight for that dream that I had as a teenager. Obviously, we all have gained a lot and experienced so much, but we're still a little bit far away that whole kind of — living with the music or for the music thing — close but still far away. [laughs] I think that's what drives us."
